Make It Funky Business Sales

The most crucial stage to selling is during the moment a seller opens his mouth to pitch a particular product or an idea. This will determine whether the customer would become interested in the product or not. And then he has one minute to keep the customer excited. After a minute, the enthusiasm would wan out and the customer wouldn’t become interested in the product anymore.

So what does a seller need to do in order to keep the customer asking for more? What steps should he take to be able to pique the customers’ interest with his first words? How should he be able to sell a product in sixty seconds or less?

To be able to answer these questions, those in the sales and marketing department need to understand the world of their prospect – and to ask intelligent questions. What’s more is that the seller needs to have a “talk time” and to keep it under sixty seconds. Afterwards, he must ask permission whether he should continue his pitch or not. By asking permission, he should ask relevant questions related to the product. When asking questions, a seller should refer to these guidelines. Questions shouldn’t only be answered by a yes or a no, and don’t ask questions that may be leading. When asking questions, use the 5Ws and 1H – when, what, why, how, and where. It is also important to have the other person reveal what he feels about the product. This way, the seller would know whether the client is interested or not. And don’t forget to connect with the client – just be friendly and welcoming.

It is also essential to avoid closed-ended questions that can only be answered by a yes or no. Questions such as “You really want this product, don’t you?” or “Attracting customers is of importance to you, isn’t it?” should be totally shunned. These questions won’t reveal the client’s true feelings and the client would just answer in a robotic manner. This is not good for any business sales.

Other types of questions that a seller can use are the opinion-type questions. These questions would reveal not only things about the product but the needs of the potential client as well. Opinion questions can also be helpful in knowing where a client stands. These types of questions seem to be comfortable and non-confrontational. They also show that the seller highly regards the opinion of his clients and it shows respect for the other person.

Another line of question that the seller can ask is the social questions, in which the seller would be able to make the client realize that there are other people out there who have the same problem he has. These questions are helpful in such a way that it can be used to help tackle a problem before they come up. Confidence is also increased in that it aids in helping the concerns of the client.

When using these questions in an intelligent way, the feelings and thoughts of the client would rise up and this would make for a purposeful selling.