Apr 07 2009
Bargaining and How to Handle It
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I know that most people who are in the business sales industry, at one point or another, has experienced a customer who keeps on bargaining and always ask for the prices to be lowered. It’s a natural thing and is quite expected, however, it is how you deal with it that makes the difference. You can say yes for the first couple of times but you should also learn how to politely say no as well as be eloquent when explaining to the client the reason why you aren’t able to lower the price any further. But first off, think about the client and his or her economic situation as this would help you assess whether or not you should lower the price. The thing is that the majority of buyers and consumers are inclined to ask for the lowest possible price because this how we were all conditioned. Think about it, would you really buy something, like a car, and pay for the price that’s up on its windshield? I doubt it. So don’t be surprised if people bargain with you, just remember to handle it properly. If the product you are selling can accommodate price reductions, let the customers know about it through descriptions such as “the quoted price is” or the more common “the suggested prices is” through this, you would be able to let your client know that there is still room for negotiation and that is also an added appeal when it comes to generating interest for said product. Let’s face it; people would always love negotiable prices.
Next, you also need to be very comfortable when stating the price you are asking for. Be confident and don’t make any comments beforehand that would make your client think that the price is too high. This would discourage them and make them think that you, yourself, have no confidence towards the worth of your product. It also doesn’t help if you add fancy descriptive words when it comes to telling your customer the price of the product. Say it simply without frill. This would make sure that your customer, without having to tell them too bluntly, that the price is fixed and cannot be changed. This would also let them know that they would be paying the same price that others before them have paid for.
But what if your client still asks for a lower price? Well, say no. If they tell you that they could get the product from someone else for a much lower price, stay firm and say no. The thing is, the customer wouldn’t have wasted time with trying to negotiate the price with you if they already know someone where they can get the same product at the price they want. So, during situations like these, stay firm but don’t get worked up or anything. The thing is, this customer must be really interested in buying the product from you and is negotiating, simply, in the hopes of getting it at a lower price. Remember, when it comes to business sales, confidence is key. If you show nerves, your client could lose trust in you and you could lose potential business.

